AHEAD OF THE CURVE
Direct Mail & Online Digital Campaigns
Overview
Tech-mail+ includes seven features in one package. Old-school direct mail only operates on one. Tech-mail+ is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, tech-mail+ consists of direct mail, mail tracking, Informed Delivery, online Google and Social Media follow-up display ads, call tracking, Social Match and Lead Match.
MAIL TRACKING
Helps you be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.
INFORMED DELIVERY®
With Informed Delivery® integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!
CALL TRACKING
Access to recordings of every call received as a result of the direct mail campaign.
ONLINE FOLLOW-UP DISPLAY ADS
After a prospect leaves your website your online ads will show up throughout the Google Network directing them back to your website.
SOCIAL MEDIA FOLLOW-UP DISPLAY ADS
Keep your online ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.
SOCIALMATCH
Match your mailing list with Facebook and Instagram user accounts. Your target market will not only receive the direct mail piece, but will be delivered the SAME message through the online ads on social media feeds, even before they visit your website online.
LEADMATCH
You receive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list to start with! Finally, true attribution for a complete direct mail campaign!
A short video about tech-mail plus
Reviews
“My favorite (part about tech-mail plus) is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.” - Jeff Eyler
“I have been using tech-mail plus and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. They turned out to be the best leads. They just didn't want to leave a message!” - John, Avalon School & Music Center
"We love tech-mail plus because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!" - Gentle Dentistry of Lancaster
FAQ
Direct mail already works great for me. Why do I need the tech-mail plus version?
If direct mail is already working well for you, that is all the more reason to upgrade to tech-mail+! The other 6 facets that are included in tech-mail+ were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
If direct mail hasn't worked for me in the past, will tech-mail+ make any difference?
Absolutely! Many times we find that "failed" direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Can I turn my current direct mail campaign into a tech-mail+ campaign?
Heck yes! Just let us know you want to and we’ll do the rest!
Actual Results from a tech-mail plus Client
Pricing
Tech-mail+ is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don't worry – it's FREE!
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