A snippet of code is added to your website, enabling data collection as well 

as delivery of postal addresses. This code captures visitor activity on your site in ways not possible until now.

 

LEADMatch tracks the specific activity of each visitor, both from your mailing list as well as unique visitors. Post-campaign, we'll generate a mailing list with these site visitors for your follow-up activity. You'll have detailed information on what web pages they visited and whether or not they took action, so you can follow-up.

 

This new functionality gives you a huge advantage: hot leads, complete with mailing addresses, of people who've visited your site - all for about $.48 per record. Compare this with the typical customer acquisition cost of about $100 - $150 per customer. With this data, you're in an excellent position to mail to this list of hot leads, sending them targeted information about your products and services, based on their activity on your website.

• Mail Pieces Tracked: Your mail campaign is coded and sent to your targeted list. You can track your mailing and see when each piece hits the mailbox.

• Automatic Online Follow-up: When a prospect on your mailing list visits your site but doesn't take the desired action, ads that visually match your mail campaign automatically pop-up on hundreds of sites that person visits. This re-marketing feature reminds them again and again of your offer.

• Phone Call Tracking: A unique phone number is generated for your direct mail campaign for prospects to use. Calls to this number are recorded, enabling you to track responses as well as gauge how your sales team is handling calls.